Posted on September 29, 2010
Sometimes I get sent press releases: today is one of those days.
“DATING 2.0: CREATE YOUR PERFECT PARTNER WITH CITROËN DS3
Citroën has unveiled the latest relationship innovation – Dating 2.0 – a pioneering online service that allows users to create their perfect partner through interactive technology – the 21st century way to make a date.
Celebrating the unique, customisable design of DS3, Citroën has produced two original films, one for either sex, demonstrating an innovative and unique match-making process. Both films can be viewed on Citroën’s Official YouTube channel: www.youtube.com/citroenactive
By clicking on www.dating2.co.uk, visitors will find a bespoke online facility that invites them to configure their perfect date. After selecting their male or female preference, users can choose their desired characteristics for the face, legs and torso of their ideal date. Finally, visitors can meet their perfect digital partner, together with a matching DS3. Users can share their Dating 2.0 experience with friends as well as requesting a DS3 brochure or a test drive.”
And here’s Citroën’s film for the men:
The PR email that accompanied the press release informs me that “It’s just a bit of light entertainment but I hope you have fun with it.”
Strangely, I’m not in the slightest bit entertained by this sexist shite. In fact, it’s a good job I don’t drive and I’m not looking to buy a car. Because if I did and if I was, I certainly wouldn’t be buying a bloody Citroën!