Posted on June 25, 2009
It appears that not only do women’s corpses sell, but, according to judges at the Cannes Lions International Advertising Festival, they also scream “raw sex”.
The Wrangler campaign has picked up the top press award at the highly prestigious ad festival, with David Lubars, the president of the Cannes Lions press jury saying:
It is a very emotional campaign, you can see how it can go into all kinds of areas. The theme is we are animals, a very primal, sexual approach. Before the brand was about middle-aged cowboy jeans from America. Now it takes a whole different look overnight.
No, there’s nothing different about this look David; it’s just the same old same old don’t-women-look-great-when-they’re-dead-or-when-they’re-caught-in-the-headlights-looking-hunted misogynist shite.
According to today’s Guardian article, US judge Gerry Graf, the chief creative officer at Saatchi & Saatchi, said the campaign “Screams raw sex.” And “That’s what you want when you put on some jeans.”
I don’t know about the rest of you, but images of women floating face down in rivers are probably the last thing I want to be reminded of when I slip on my jeans of a morning. But then I’m not a hip and trendy middle-aged white male advertising executive so what would I know eh?
I wonder if Steve Wright, who left the body of his first victim Tania Nicol floating in a stream, has got a copy of this allegedly dead sexy piccie stuck up on his cell wall……..