Trigger warning.

Here’s the ad:

Keira Knightley says in today’s Guardian:

“I wanted to take part in this advert for Women’s Aid because while domestic violence exists in every section of society we rarely hear about it”

Good for her, this is powerful stuff.

Meanwhile of course, the MRAs aren’t happy about it:

“Usual sick sexist message and completely gratuautous [sic] violence”

Aww bless.

And yes guys, let’s focus on slagging off the use of allegedly gratuitous violence in the ad, ‘cos that’s way more important than discussing the very real violence that goes on every fucking day in some women’s lives.